Kelly Mooney Photography: Commercial Photography Process

Welcome to the bespoke world of commercial photography at Kelly Mooney Photography, where your brand’s vision becomes a visual reality. With a rich background in branding and marketing, I bring a strategic eye to every shoot, ensuring your images are not just captivating but also perfectly aligned with your marketing goals.

Step 1: Initial Consultation

  • Connect with Us: Reach out to begin the journey. We’re here to listen, understand, and translate your brand’s needs into stunning visual content.
  • Brand Deep-Dive: We’ll discuss your brand’s identity, target audience, and the message you want to convey, ensuring our photography aligns with your marketing strategy.

Step 2: Comprehensive Planning

  • Storyboarding & Vision Boarding: Every commercial project starts with detailed storyboarding and vision boarding to capture and refine your brand’s narrative.
  • Model Resources: Need models? We’ve got you covered. With our extensive resources, we can help you find the perfect faces to represent your brand.
  • Location Scouting: Our team is adept at researching and procuring the ideal locations, taking the hassle out of finding the perfect backdrop for your shoot.
  • Equipment and Logistics: We come prepared with standard camera gear, lighting, and diffusers. For any specialized equipment, we’ll handle rentals, with out-of-pocket expenses transparently passed on.

Step 3: The Photoshoot

  • Shooting with a Marketing Eye: I shoot with your marketing needs in mind, considering negative space for text and creating images that are versatile for various marketing mediums.
  • On-Site Assistance: My assistant will be on hand to perfect the lighting, ensuring every shot captures the essence of your brand in the best light.
  • Dynamic Collaboration: The shoot is a collaborative effort. We welcome your input and adjust on the fly to ensure the visuals perfectly match your vision.  If we’re shooting without a representative on hand, we also can supply proofing during the session, should you wish.

Step 4: Post-Production and Review

  • Selective Retouching: After your images are chosen, we will hand retouch each photo with our signature care, by smoothing skin, whitening teeth, and reducing flyaway hair and glasses glare.  Additional high-end retouching, including retouching products and/or props to bring the final image into spectacular consumer-ready quality, is available for an additional fee. Our goal is to make sure every detail aligns with your brand’s high standards.
  • Rapid Turnaround: We understand the importance of timely delivery. Expect a quick turnaround time so you can start using your images right away.

Step 5: Delivery and Usage Rights

  • Digital Delivery: Final images are delivered electronically, ready for you to showcase your brand across all platforms.
  • Usage Rights: Enjoy the freedom of unlimited usage for images up to 16″ x 20″. Need larger formats? They’re available for an additional fee, ensuring you have the right image size for every application.

Ready to Transform Your Brand?

Thank you for considering Kelly Mooney Photography for your commercial photography project. I’m excited to partner with you to create imagery that not only stands out but also speaks volumes about your brand’s quality and essence. Let’s make your marketing visually unforgettable!